New tyre and fleet management system from Bridgestone


Fleetcare is the new name in tyre and fleet management.

The integrated solution from the tyre manufacturer is designed to improve operator efficiency.

An additional benefit that is being offered is the chance to reduce total cost of ownership.

Essentially, Fleetcare is an extension of Bridgestone’s Total Tyre Care.

The technology combines Bridgestone’s tyre expertise with Webfleet’s telematics capabilities.

Fleetcare offers, according to Bridgestone, ‘a complete package from a single mobility partner’.

Furthermore, it can be tailored to the unique needs and requirements of individual fleets.

As well as reducing costs, the tyre and fleet management solution offers other benefits.

For example, it improves regulatory compliance and increases sustainability and safety.

There are also ‘unique business benefits’ through IoT and data-driven insights and services, says Bridgestone. 

The connected data and reporting capabilities help with predictive maintenance, too. 

Mark Tejedor, VP, commercial replacement and OE at Bridgestone EMIA explained the reasoning behind Fleetcare. 

“Cost-efficiency, convenience and sustainability are the three big priorities for fleets right now,” he said. 

“When using many service providers, it is always a challenge to get the maximum effect on each of those priorities. 

“We understand this is a key pain point for fleet owners and operators.

“That is why we’ve evolved Total Tyre Care into Fleetcare, an integrated solution for all tyre and fleet management needs.”

Furthermore, Fleetcare ‘aligns with the Bridgestone E8 Commitment’ says the company.

The commitment is eight values: energy; ecology; efficiency; extension; economy; emotion; ease and empowerment. 

The tyre manufacturer uses those to help improve sustainability across the industry. 

For example, a commitment to advancing sustainable tyre technologies fits in with ‘ecology’. 

The promise of improved productivity relates to efficiency and the need for a carbon neutral society meets the ‘energy’ tag.

Fleetcare is available to fleets with immediate effect.


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